join the waitlist! Next enrolment July 21-31st 🗓️

Pay yourself more from your business and finally...

A 12-week sprint for rich-bitch CEOs ready to stop avoiding their money-shit, pay themselves consistently, and fund the life their business promised.

Join the Waitlist + Get the Bonus Call

book the dream holiday

take the maternity leave

pay off debt for good

buy your dream home

enjoy spending your money

buy the fancy skin care

I know what it's like. Every month it’s the same hustle: more launches, more invoices, still no real freedom.

Where’s the overflow you promised yourself? Fridays off, fully funded maternity leave, the “yes-I-can” bank balance.

Instead of growing, you’re juggling:

Moving money between accounts at midnight.
Eyeing that retreat or mentor, then second-guessing the price tag.
“Saving for tax” in theory, paying yourself “when there’s enough” in practice.

Your Stripe screenshots look shiny, yet your bank balance whispers “not enough.” Deep down you know:
➡️ You could squeeze more life from the revenue you already earn.
➡️ Scaling won’t fix a shaky money engine.
➡️ Something has to shift before burnout becomes the business plan.

Good news: you’re not “bad with money.” No one taught you to run cashflow at the level you’re now playing.

Better news: the fix isn’t another spreadsheet. It’s a system, The Overflow Formula™ that turns every pound into purpose-driven paydays.

Your income should stretch beyond bills. Not just buy time. Buy freedom.

Ready to run the numbers like a CEO?

You’re not bad with money. You just need a clear method to manage it so you can fund all the things you dream of.

You can make sales — but you’re still guessing at what’s actually affordable. That’s why your income feels capped.

You’re done chasing revenue. Now you want to build wealth — starting with paying yourself properly.

Your income should stretch further. Not just cover your bills. Not just buy time. But buy freedom.

Unf*ck my finances

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Strategy that pays you back

12 weeks to turn money avoidance into daily ownership — so every pound you earn has a job, and that job is paying you first.

WEEK 1

WEEKs 2+3

WEEKs 4+5

WEEK 6

WEEK 7

WEEK 8

WEEKs 9-12

Revenue Clarity & Lifestyle Funding Goals

We start by zooming out. You’ll calculate how much your business actually needs to make. Based on your real-life salary goals, savings desires, and the cost to run your business with breathing room.

You'll learn how to calculate your businesses unique revenue goal based off your personal spending needs and wants – as well as understanding the importance of personalised goals, rather than cookie-cutter "six figure business" dreams.

WEEK 1

Revenue Clarity & Lifestyle Funding Goals

We open the very first session by dragging every money “I’ll-look-later” into the light and running the numbers that actually matter:

Your real monthly salary (not the “I’ll just reinvest” lie).
Business expenses, tax, and a breathing-room buffer.
Savings and lifestyle extras—because Costa del Sol isn’t a spreadsheet line, it’s a non-negotiable.

No arbitrary six-figure myth, just maths that funds your life.

You’ll leave Week 1 with:
→ A baseline, comfortable, and overflow revenue number.
→ A revenue goal that supports you, not just the business.
→ A rock-solid reason to quit “getting by” and start getting paid.

WEEKs 2+3

Strategic Pricing + Psychology

Raise your prices — without the panic and guess-work.
Money avoidance shows up in pricing first: you round down, throw in extra calls, and tell yourself it’ll “even out.”

We drag the real costs into daylight. Delivery time, quiet Slack pings, the VAT you forgot. And put numbers, not nerves, behind every offer.

Then we tackle the mindset that keeps prices low: fear, people-pleasing, and faux-scarcity masquerading as “strategy.”

You’ll walk away with

Pricing that covers every cost and still pays you like a pro
Confidence rooted in data, not vibes
A clean, clear relationship with your offers—no more avoidance, no more guesswork

WEEKs 4+5

Cash flow Mastery & The Overflow Formula™

Where avoidance turns into automatic wealth-building.
We swap “I’ll sort the numbers later” for a plug-and-play payday workflow.
The Overflow Formula™ funnels every pound that lands in Stripe straight to tax, salary, savings, and expenses.

You’ll walk away with

A cash-flow system that runs in 15 minutes a week
Owner’s pay hitting your personal account—every Friday, no excuses
Calm when a slow month pops up (buffers already built)

WEEK 6

Sales Planning for Predictable Revenue

No more “let’s see how this launch goes.” We replace launch-and-pray with maths-backed revenue targets.
Money avoidance loves vagueness “maybe the next cart open will be the big one.” We kill the guesswork by mapping:

Exactly how many sales you need
Which offers will get you there
When those sales fit your capacity and the market season

Funnel maths meets lifestyle goals. Every promo has a purpose, every month has a revenue role.

You’ll walk away with

A sales calendar that funds your salary goals
A clear, custom revenue roadmap—colour-coded and capacity-proof
The power to scale without emergency launches or burnout

WEEK 7

ROI-Based Decisions — minus the second-guessing

Avoidance shows up in two ugly outfits: “I can’t afford it” and “Screw it, buy now before I miss out.” This week we swap both for a simple Return-on-Investment filter that lets you spend (or save) like a clear-eyed CEO.

You’ll learn to weigh hires, software, masterminds, and upgrades against one question: Does this move pay me back in profit, time, or peace?

You’ll walk away with

A five-minute ROI matrix to green-light or bin any expense
Tools to price offers, vet hires, and pick tech without panic-buying or penny-pinching
Real trust in your financial judgement—no more “ask the accountant first” loop

WEEK 8

Neuroscience Backed Mindset

Rewire the patterns that drag you back into avoidance.
This week we zoom out from spreadsheets and zoom into your brain.
You’ll learn the neuroscience behind money shame, scarcity loops, and under-earning, so you can spot the triggers and switch them off before they hijack your new systems.

You’ll walk away with

A simple brain-science toolkit to calm the fight-or-flight response every time you log into Stripe
Rituals that hard-wire self-trust (think: micro-money wins that train your nervous system to feel safe with bigger numbers)
Habits that lock in long-term wealth behaviour—so your mindset keeps pace with your growing bank balance

WEEKs 9-12

Live Support, Integration & Strategy

Systems only work if you use them. These four weeks lock in the habit and hand you a personalised game-plan.

Avoidance loves sneaking back once the hype fades, so we keep the lights on with:

Weekly live calls to troubleshoot real numbers, not hypotheticals
Co-working sessions where you press the buttons while I watch your screen—no half-done trackers
Personalised feedback on every sheet, price point, and launch plan—so the maths fits your reality
A private 1-to-1 CEO-Money Confidence Call

You’ll walk away with

Fully embedded systems and pricing that run without hand-holding
Live tweaks and upgrades as your revenue grows (no stale templates)
A personalised six-month action plan drafted in your 1-to-1 call
The confidence to hold higher income—minus the old avoidance reflex

Before you move money around reactively, refreshing Stripe, juggling bills, hoping your card goes through.

You know exactly when your owner's pay is hitting, and it’s enough to fund your salary, savings, and scaling goals — without stress.

Before you're guessing the bill and scrambling when HMRC pops up.

Your tax is already set aside, your buffer’s building steadily, and nothing feels urgent — even in a slow sales month.

You don’t know what’s “safe” to spend, so you either hoard out of fear or overspend out of stress.

You’ll know exactly what your business can afford and how to use your income intentionally — to support your lifestyle, growth, and future self.

You feel like a fraud every time you open your banking app.

After Cashflow Confident your numbers are tidy, quiet months are already planned, and you pivot with strategy instead of panic.

A 12-week money management + mindset program for online business owners who are done avoiding their numbers — AND READY TO step into their rich bish era.

£999 or 3x £333

→ Run your cash-flow with total clarity, so a slow sales week no longer sparks anxiety.

→Ppay yourself a steady, reliable salary every month, grounding your nervous system in safety.

→ Build a cash buffer that proves, even in a quiet season, you’re secure and still on track to grow.

What you get

— besides peace of mind and a real payday

Instant clarity when a money wobble hits

12 weekly live coaching calls (Thursdays from Aug 7th @ 4pm BST) to troubleshoot “where did the cash go?” moments on the spot

Tax covered and buffers growing automatically

The Overflow Formula™ splits every pound into salary, tax, savings, and expenses — before you can panic-transfer

Know what’s safe to spend in 5 seconds

The Confident Cashflow Tracker™ calculates spendable cash, forecasts revenue, expenses, and owner's pay – and so. much. more.

Answers the moment avoidance creeps in

Always-on Slack support with same-day voice & loom replies (money questions don’t wait until Thursday)

A stress-free money system built step-by-step

Weekly micro-trainings that show exactly what to do next. No bloated lectures in sight.

A personalised six-month money map

1:1 CEO-Money Confidence Call in Weeks 9-12 to plot price lifts, savings goals, and first-step investing

lemme hop on the waitlist

Private 1:1 to pinpoint the single most strategic money move you can make in the next 90 days.

WAITLIST BONUS

Done-for-you Confident Cashflow Tracker, pre-loaded with your Jan–July numbers, so you start with instant clarity.

PAY IN FULL BONUS

only if you get on the waitlist before doors open on july 21st x

What real financial confidence feels like — in your bank and your brain

By the end of Cashflow Confident you won’t just know your numbers — you’ll trust them.

The spiral stops. The nervous-system calm kicks in. Your business finally pays you back in predictability, peace, and genuine lifestyle upgrades.

💸 A predictable payday that signals safety to your nervous system, so money stops feeling like a threat.

📲 Opening your banking app without dread because the numbers now tell a story of stability, not shame.

💰 Breathing-room cash in a separate buffer account — proof you’re secure even when sales slow.

🔓 Instant yes / no clarity on any spend; your mindset shifts from “can I afford it?” to “does it serve my goals?”

🔄 A flexible system that absorbs curveballs, letting your brain stay calm instead of flipping into fight-or-flight.

✈️ Profit that funds real life — holidays, childcare, dream upgrades — without that sneaky “should I rob the tax pot?” worry.

Emily wasn’t necessarily struggling to make money. She was struggling to hold onto it. Sales were coming in, but every time she looked at her bank account? Confusion.

“I didn’t feel like I earned enough. I had no idea how to actually use my numbers, and I was tired of pretending I had it together.”

She didn’t need another spreadsheet she’d ignore. She needed to feel like the CEO of her own bank account.

Inside Cashflow Confident, Emily:

Rebuilt her banking system from the ground up
Set a real salary (and actually started paying herself properly)
Started tracking her numbers weekly without spiralling
Hit her first £5k sales month with full visibility on what was safe to spend

All while catching up on calls in her own time and asking questions in Slack when she needed to.

“It’s been transformational. I finally know what’s going on with my cashflow — and I’m using that info to make actual strategic plans.”

Her confidence around money went from “please don’t ask me about my profit” to a solid 8/10. And when I asked if she’d recommend Cashflow Confident?

“F*ck yes. Do it now. You need to know your numbers — and it’s not as scary as you think.”

“I’m a grown-ass woman running a successful business… and I still felt lost with my money.”

Smart questions from smart business owners (aka you) 💬 Smart questions from smart business owners (aka you) 💬 Smart questions from smart business owners (aka you) 💬 Smart questions from smart business owners (aka you) 💬 Smart questions from smart business owners (aka you) 💬 Smart questions from smart business owners (aka you) 💬 Smart questions from smart business owners (aka you) 💬

“Do I need to be earning a certain amount?”

Nope. This works even if your income is inconsistent. In fact, especially if it is.

“Is this just another version of Profit First?”

Absolutely not. This isn’t about jars or rigid percentages. This is a trauma-informed strategy built for messy, modern businesses.

“I’m scared to look at my numbers.”

That’s normal — numbers are scary at first because we don't know what we're looking at, and scared we'll see something we don't like. Cashflow Confident will teach you what you need to be looking at and why. You'll never be alone.

“What if I already pay myself?”

That's fab. Is it a set monthly salary? Is it helping you plan, set, and achieve goals? Do you know how you'll pay yourself more?

“I’ve done other money courses before and didn’t finish them — how is this different?”

Most money courses focus on mindset, or tracking numbers. But this only works if you have the clarity over your money management and know exactly what it's all for. With Cashflow confidence you'll learn my Overflow Formula, the system that grows with you – so no matter what your income is doing month by month – you'll know how to manage it. PLUS we don't just talk about owner's pay but about pricing,

I helped Emelie implement the methods taught inside Cashflow Confident, here’s how it's helped her over the last six months:

Cashflow Confident is made for you if…

Read this and try not to feel seen:

Okay, rude — but accurate

You’re bringing in £3–8k months but still feel anxious every time you move money.

You built a spreadsheet, then avoided it because the numbers felt overwhelming.

Budgeting apps or Profit First felt too rigid, so you stopped using them.

You’re fully booked, yet your overdraft balance still hovers in the red.

Your spending swings between “I can’t afford it” and stress-fuelled splurges.

You earn good money but feel uneasy about how little you keep.

Each launch leaves you exhausted and worried about the next tax bill.

I grew up on a council estate, slid into debt by nineteen, then flipped the script and became a qualified financial adviser.

Translation: I understand money fear from both sides of the balance sheet, and I know spreadsheets alone don’t fix it.

I built this work for the women already pulling in £5-10k months yet still refreshing the banking app with a thumping heart.

That was me from 2016-2019: a booked out freelancer in theatre, burned-out, and praying the tax man wouldn’t notice me.

Cashflow Confident is the system I wish I’d had, clear cash-flow steps plus mindset tools that calm your nervous system, so you feel safe earning, spending, and saving.

Since then I’ve helped hundreds of brilliant-but-financially-feral founders trade avoidance for ownership, build buffers, and finally pay themselves like CEOs.

Ready to swap money anxiety for solid, salary-landing calm? Let’s do it.

Hey, I’m Emilie — your trauma-sensitive, no shame money coach

toddler mum

allergic to maths

Can I expense this? +

Yes — and you should. This isn’t just a course, it’s financial infrastructure. If your business pays for tools to market and deliver, it should definitely invest in the system that helps you keep and use that income properly.

How fast will I see results? +

Most clients feel a shift within the first week — like knowing their exact magic number or finally seeing how much they can actually pay themselves.
By Week 4, you’ll have your payday process mapped out.
And whether you move fast or steady, the tools, support, and coaching will walk with you — all the way from income chaos to confident, consistent paydays.

What if I fall behind? +

Totally valid. That’s why the live support runs for 12 weeks — but the course materials are yours for life. So you can lay your foundation now and revisit as needed. Summer launch? Busy with clients? You’re never ‘late.’ This program is paced support — not pressure.

Is this just for UK business owners? +

Nope! The strategy is global — whether you’re in the UK, US, or Aus, this works. It’s not about tax laws or compliance. It’s about a money system that works with your income, wherever you are.

What if I’ve already done money mindset work? +

Love that for you. But this isn’t mindset — it’s mechanics. Knowing your worth is one thing. This is about turning that belief into action, strategy, and a bank balance that reflects it.

Will this still help me if I’m not in a cash crisis? +

Yes. This is next-level financial leadership — not damage control. If you’re already earning consistently, this helps you optimise, hold more of what you make, and build the kind of financial calm that most business owners never reach.

I still have questions – can we jump on a call? +

Absolutely! Book in a call with me this link and we’ll chat about your biz, where you’re at, and what options might be best for you.

Can I expense this? +

Yes — and you should. This isn’t just a course, it’s financial infrastructure. If your business pays for tools to market and deliver, it should definitely invest in the system that helps you keep and use that income properly.

How fast will I see results? +

Most clients feel a shift within the first week — like knowing their exact magic number or finally seeing how much they can actually pay themselves.
By Week 4, you’ll have your payday process mapped out.
And whether you move fast or steady, the tools, support, and coaching will walk with you — all the way from income chaos to confident, consistent paydays.

What if I fall behind? +

Totally valid. That’s why the live support runs for 12 weeks — but the course materials are yours for life. So you can lay your foundation now and revisit as needed. Summer launch? Busy with clients? You’re never ‘late.’ This program is paced support — not pressure.

Is this just for UK business owners? +

Nope! The strategy is global — whether you’re in the UK, US, or Aus, this works. It’s not about tax laws or compliance. It’s about a money system that works with your income, wherever you are.

What if I’ve already done money mindset work? +

Love that for you. But this isn’t mindset — it’s mechanics. Knowing your worth is one thing. This is about turning that belief into action, strategy, and a bank balance that reflects it.

Will this still help me if I’m not in a cash crisis? +

Yes. This is next-level financial leadership — not damage control. If you’re already earning consistently, this helps you optimise, hold more of what you make, and build the kind of financial calm that most business owners never reach.

I still have questions – can we jump on a call? +

Absolutely! Book in a call with me this link and we’ll chat about your biz, where you’re at, and what options might be best for you.

Let this be the last time your stomach drops when you open the banking app

You’ve patched things together so far—one spreadsheet, one budgeting app, one crossed-fingers payday at a time. But bigger revenue won’t quiet the chaos; it just cranks up the noise.

You’re not bad with money. Your brain’s just never had a system that feels safe. Cashflow Confident rewires that — numbers and nervous system, side by side.

You’ll leave with:
→ A set salary—paid every single month so your body knows you’re secure
→ A breathing-room buffer that keeps you calm when sales slow
→ Crystal-clear numbers that tell you exactly what’s safe to spend
→ The confidence to spend, save, and take time off without the panic spiral

Ready to stop avoiding the numbers and step into real financial calm?

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