Strategy that pays you back
12 weeks to turn money avoidance into daily ownership — so every pound you earn has a job, and that job is paying you first.
WEEK 1
WEEKs 2+3
WEEKs 4+5
WEEK 6
WEEK 7
WEEK 8
WEEKs 9-12
Revenue Clarity & Lifestyle Funding Goals
We start by zooming out. You’ll calculate how much your business actually needs to make. Based on your real-life salary goals, savings desires, and the cost to run your business with breathing room.
You'll learn how to calculate your businesses unique revenue goal based off your personal spending needs and wants – as well as understanding the importance of personalised goals, rather than cookie-cutter "six figure business" dreams.
WEEK 1
Revenue Clarity & Lifestyle Funding Goals
- Your real monthly salary (not the “I’ll just reinvest” lie).
- Business expenses, tax, and a breathing-room buffer.
- Savings and lifestyle extras—because Costa del Sol isn’t a spreadsheet line, it’s a non-negotiable.
No arbitrary six-figure myth, just maths that funds your life.
You’ll leave Week 1 with:
→ A baseline, comfortable, and overflow revenue number.
→ A revenue goal that supports you, not just the business.
→ A rock-solid reason to quit “getting by” and start getting paid.
WEEKs 2+3
Strategic Pricing + Psychology
Money avoidance shows up in pricing first: you round down, throw in extra calls, and tell yourself it’ll “even out.”
We drag the real costs into daylight. Delivery time, quiet Slack pings, the VAT you forgot. And put numbers, not nerves, behind every offer.
Then we tackle the mindset that keeps prices low: fear, people-pleasing, and faux-scarcity masquerading as “strategy.”
You’ll walk away with
- Pricing that covers every cost and still pays you like a pro
- Confidence rooted in data, not vibes
- A clean, clear relationship with your offers—no more avoidance, no more guesswork
WEEKs 4+5
Cash flow Mastery & The Overflow Formula™
We swap “I’ll sort the numbers later” for a plug-and-play payday workflow.
The Overflow Formula™ funnels every pound that lands in Stripe straight to tax, salary, savings, and expenses.
You’ll walk away with
- A cash-flow system that runs in 15 minutes a week
- Owner’s pay hitting your personal account—every Friday, no excuses
- Calm when a slow month pops up (buffers already built)
WEEK 6
Sales Planning for Predictable Revenue
Money avoidance loves vagueness “maybe the next cart open will be the big one.” We kill the guesswork by mapping:
- Exactly how many sales you need
- Which offers will get you there
- When those sales fit your capacity and the market season
Funnel maths meets lifestyle goals. Every promo has a purpose, every month has a revenue role.
You’ll walk away with
- A sales calendar that funds your salary goals
- A clear, custom revenue roadmap—colour-coded and capacity-proof
- The power to scale without emergency launches or burnout
WEEK 7
ROI-Based Decisions — minus the second-guessing
You’ll learn to weigh hires, software, masterminds, and upgrades against one question: Does this move pay me back in profit, time, or peace?
You’ll walk away with
- A five-minute ROI matrix to green-light or bin any expense
- Tools to price offers, vet hires, and pick tech without panic-buying or penny-pinching
- Real trust in your financial judgement—no more “ask the accountant first” loop
WEEK 8
Neuroscience Backed Mindset
This week we zoom out from spreadsheets and zoom into your brain.
You’ll learn the neuroscience behind money shame, scarcity loops, and under-earning, so you can spot the triggers and switch them off before they hijack your new systems.
You’ll walk away with
- A simple brain-science toolkit to calm the fight-or-flight response every time you log into Stripe
- Rituals that hard-wire self-trust (think: micro-money wins that train your nervous system to feel safe with bigger numbers)
- Habits that lock in long-term wealth behaviour—so your mindset keeps pace with your growing bank balance
WEEKs 9-12
Live Support, Integration & Strategy
Avoidance loves sneaking back once the hype fades, so we keep the lights on with:
- Weekly live calls to troubleshoot real numbers, not hypotheticals
- Co-working sessions where you press the buttons while I watch your screen—no half-done trackers
- Personalised feedback on every sheet, price point, and launch plan—so the maths fits your reality
- A private 1-to-1 CEO-Money Confidence Call
You’ll walk away with
- Fully embedded systems and pricing that run without hand-holding
- Live tweaks and upgrades as your revenue grows (no stale templates)
- A personalised six-month action plan drafted in your 1-to-1 call
- The confidence to hold higher income—minus the old avoidance reflex