I’ve been the girl checking her bank balance before the Tesco run.
I’ve also been the woman managing £10k months and still wondering where it all went.
Now? I help business owners rewrite their money stories and build financial systems that feel empowering, not overwhelming.
I don’t do shame. I don’t do “just manifest more.”
I do strategy, structure, and self-trust — all rooted in your real life, not a theoretical spreadsheet.
Hi, I’m Emilie — and I help ambitious women stop surviving on scraps and start creating a money plan that actually supports the life you're working so hard to build.
To help business owners make and manage money with confidence so that they can live the life they want.
The purpose is simple:
I grew up on a council estate where money was either spent immediately or never talked about. I was told, “Get a job, earn your own money, buy what you want.” And I did. But by the time I got to uni, I started adult life already deep in my overdraft. And for over five years, I stayed there — stuck in that cycle of working full-time just to keep my head above water, with nothing to show for it but burnout and card minimums.
My oh shit moment? Applying for a second credit card just to get to the end of the month and buy groceries. That was the wake-up call I needed. So I started an Instagram account, to keep myself accountable while paying down debt. Turns out, I wasn’t just good at fixing my own finances, I was really fucking good at helping other people with theirs too.
I retrained as a Financial Advisor. I became a certified Trauma of Money™ practitioner. And I built this business — not just to help people “budget better,” but to give women the financial clarity, systems, and strategy we’ve been denied for too long.
Because if you don’t feel safe with money, you can’t make good decisions with it. And if you don’t understand your finances, you’ll keep defaulting to hustle, avoidance, or guilt.
I’m here to change that.
Let’s just say I didn’t grow up thinking I’d be a financial strategist...
* it's me, emilie *
* it's me, emilie *
My core values:
My approach is is giving you practical, jargon-free tools and knowledge, so you never have to feel financially lost or ashamed again.
I challenge that running a business for “the love of it” means you can’t also want a life of ease, joy or luxury.
I believe that paying yourself is a non-negotiable. It’s the bare minimum for a healthy business and we should not be settling for our revenue scraps.
I care about helping online service providers escape the chaos with sustainable financial systems that make income predictable, even with inconsistent revenue.
Watching The Kardashians (I KNOW. IM SORRY)
Guilty Pleasure:
and if you're like "omg same!" come say hi on insta!
Get to know me:
Where you can find me on a monday morning:
In a Costa grabbing a Medium Hazelnut Latte and a sweet treat (that I then avoid telling my nutritionist about)
Currently reading:
My threads feed. I don't have the attention span for books...
Fave snack:
A KitKat Chunky is my weakness. I'm actually banned from buying a multi-pack because I WILL eat them all. Chocolate on the outside first, then the wafer.
I came from an arts background. Paid off thousands of pounds in debt. Said “screw this” to the financial gatekeeping. And built a money coaching business that lets me do school drop-offs and retirement planning in the same afternoon.
Because wealth isn’t just numbers. It’s safety, agency, and peace. It’s knowing your life is paid for, your future is secured, and your business actually serves you.
If you’re looking for a finance girlie who’s only ever known spreadsheets and stock portfolios… that’s not me.
Catch me yapping...
