You started it because you needed to do things on your own terms, fund your seventeen hobbies, and actually get paid for the thing your brain won't shut up about.
And yet here you are, checking your bank account like it personally offends you. Good months feel like a fluke. Quiet months feel like a sign.
I'm Emilie. ADHD, cannot do mental maths, DipFA qualified, made most of the money mistakes already. I build financial systems that fit your brain — so money stops being the thing you avoid.
You didn't start your business to feel broke every month.
Fuck the feast-and-famine cycle.
hey girl hey 👋 hey girl hey 👋 hey girl hey 👋 hey girl hey 👋 hey girl hey 👋 hey girl hey 👋 hey girl hey 👋 hey girl hey 👋 hey girl hey 👋 hey girl hey 👋 hey girl hey 👋 hey girl hey 👋 hey girl hey 👋
I do strategy, structure, and the money psychology stuff that makes it all stick. Rooted in your real life, not a theoretical spreadsheet.
When money feels unsafe, your decisions reflect that. You underprice, you avoid, you spend reactively and save never. Getting across that line isn't about working harder — it's about finally understanding what's actually going on with your numbers.
That's what I'm here for.
Hi, I'm Emilie and I help neurodiverse business owners actually get paid properly.
To take you from "I've had this tab open for three weeks and still haven't looked at it" to genuinely knowing your numbers, paying yourself consistently, and building personal wealth.
The purpose is simple:
I grew up on a council estate where money was either spent immediately or never talked about. I was told "get a job, earn your own money, buy what you want." And I did. But by the time I got to uni, I started adult life already deep in my overdraft.
For over five years I stayed there, stuck in that cycle of working full-time just to keep my head above water, with nothing to show for it but burnout and credit card minimums. Classic ADHD tax, as it turns out.
My "oh shit" moment? Applying for a second credit card just to buy groceries and get to the end of the month. That was the wake-up call I needed.
So I started an Instagram account to keep myself accountable while paying down debt. Turns out I wasn't just good at fixing my own finances. I was really fucking good at helping other people with theirs too.
I retrained as a Financial Advisor, became a certified Trauma of Money™ practitioner, and built this business to give women the financial clarity, systems, and strategy we've largely had to figure out on our own.
Knowing your life is paid for, your future is secured, and your business actually serves you. That's what I'm here to build with you.
Let’s just say I didn’t grow up thinking I’d be a financial strategist...
My core values:
Paying yourself is non-negotiable
It's the bare minimum for a healthy business, and you shouldn't be settling for revenue scraps. Running a business you love doesn't mean you can't also want ease, joy, and financial security. You're allowed both.
Predictable pay changes everything
When your income feels chaotic, your decisions reflect that. I help you build a structure that makes your pay consistent and your cashflow readable — even in the months where revenue wobbles.
Wealth is for you too
The tools, the strategy, the long-term thinking — none of it is reserved for people who are "good with numbers." Your business should fund your life. All of it, not just the basics.
You're not "bad with money"
You've been handed shame-based systems that weren't built for your brain. The approach here is practical, jargon-free, and trauma-informed — so you can stop feeling financially lost and start actually understanding your money.
You're not "bad with money"
You've been handed shame-based systems that weren't built for your brain. The approach here is practical, jargon-free, and trauma-informed — so you can stop feeling financially lost and start actually understanding your money.
Paying yourself is non-negotiable
It's the bare minimum for a healthy business, and you shouldn't be settling for revenue scraps. Running a business you love doesn't mean you can't also want ease, joy, and financial security. You're allowed both.
Predictable pay changes everything
When your income feels chaotic, your decisions reflect that. I help you build a structure that makes your pay consistent and your cashflow readable — even in the months where revenue wobbles.
Wealth is for you too
The tools, the strategy, the long-term thinking — none of it is reserved for people who are "good with numbers." Your business should fund your life. All of it, not just the basics.
Watching The Kardashians (I KNOW. IM SORRY)
Guilty Pleasure:
and if you're like "omg same!" come say hi on insta!
Get to know me:
Where you can find me on a monday morning:
In a Costa grabbing a Medium Hazelnut Latte and a sweet treat (that I then avoid telling my nutritionist about)
Currently reading:
The 1 Page Marketing Plan... and Heated Rivalry...
Fave snack:
A KitKat Chunky is my weakness. I'm actually banned from buying a multi-pack because I WILL eat them all. Chocolate on the outside first, then the wafer.
Your nervous system is begging for a predictable payday.
Before you launch again or raise your prices, use this free calculator to get clear on what you actually need to pay yourself each month.
Most people ask how much they should pay themselves from their business and then pull a number from thin air. This tool walks you through a gentle audit, calculates your ideal monthly pay, and shows you how to turn fluctuating revenue into a steady salary.
Seriously. Theatre kid, arts background, paid off thousands in debt, and worked out how money actually works the hard way. Then built a business that lets me do school drop-offs and retirement planning in the same afternoon.
I've been the girl checking her bank balance before the Tesco run. I've also been the woman managing £10k months and still wondering where it all went.
The difference between then and now isn't that I became a different person. I just finally had a system that worked for my brain, and I've spent the last few years building that same thing for other people.
ADHD, DipFA qualified, Trauma of Money™ certified, and completely unable to do mental maths. Somehow still the most useful person you'll talk to about your finances.
I came from the West End, not a finance degree.
Catch me yapping...
