So you tweak. Uno-reverse that sh*t. Leave it for future-you to “figure out later.”
This isn’t about not knowing your worth. It’s about trying to be accessible and profitable and confident and strategic, without a framework that actually helps you decide.
The Confident Pricing Toolkit gives you a method. A simple, step-by-step way to land on numbers that hold up, even on your worst self-doubt day.
You raise your prices on Monday… and change them back by Wednesday.
You want to charge more, you’re not confused about that part. But every time you go to update your prices, this little cycle kicks in:
What if clients leave?
What if no one books?
What if you’re just sat there with new prices and zero inquiries, like—coolcoolcool love that for me.
For the spreadsheet dodgers, the maths haters, and the “pls don’t ask me my rates” girlies.
You keep charging what “feels fair” instead of what actually works
because you're worried that if you charge more, people will leave, or not show up at all.
You raised your prices, then immediately added a discount “just in case” because you weren’t confident, you over-explained, and maybe you even offered a sneaky discount just in case.
You second-guess your rates every time someone inquires because you open the email, and suddenly you're sweating, spiralling, or checking what someone else is charging.
You’re working hard, selling consistently… and somehow still not seeing the profit because if your pricing doesn’t work, no amount of sales will fix it.
You’re tired of undercharging, but still guessing what feels “reasonable” because you don’t want to pull a price out of thin air and hope for the best again.
You just want to feel confident sending your new prices, without second-guessing every line of the email and this toolkit shows you the numbers, the words, and the strategy to make it happen.
You keep charging what “feels fair” instead of what actually works
because you're worried that if you charge more, people will leave, or not show up at all.
You raised your prices, then immediately added a discount “just in case” because you weren’t confident, you over-explained, and maybe you even offered a sneaky discount just in case.
You second-guess your rates every time someone inquires because you open the email, and suddenly you're sweating, spiralling, or checking what someone else is charging.
You’re working hard, selling consistently… and somehow still not seeing the profit because if your pricing doesn’t work, no amount of sales will fix it.
You’re tired of undercharging, but still guessing what feels “reasonable” because you don’t want to pull a price out of thin air and hope for the best again.
(no scary spreadsheets, no spirals, no pulling numbers out of thin air)
Everything you need to price with confidence
This toolkit helps you price what you’re already selling (and what you want to sell next), in a way that actually works, for you and your people. No 40-tab Etsy spreadsheet. No DM panic. No “what the hell do I charge?” spiral.
Here’s what’s inside:
📚 Workshop: Pricing Psychology + Margin Maths
You’re not just pulling a number out of the air, you’re pricing based on time, capacity, and value. This workshop walks you through how to frame what you do, understand your margins, and actually feel good about the number you land on.
Value: £147
🧠 Training: Money-Making Mindset Rewire
This isn’t “manifest it and they’ll come.” This is about unlearning the urge to over-explain, undercharge, or offer discounts just in case. You'll rewire what you actually believe about your prices, so you stop ghosting your own growth.
Value: £47
💰 Revenue Goal Calculator
Wondering what to charge to actually hit your goals? This tool helps you reverse-engineer your pricing based on your ideal income, time, and offer type. It shows you what’s possible, and what needs adjusting, so you can stop guessing and start planning.
Value: £47
📊 1:1, Group + Project Pricing Calculators
One for services, one for group offers, one for projects. Just plug in your numbers and see what your break-even and profit points actually are. No maths degree required. This is the tool you’ll come back to every time you build something new.
Value: £97
🤖 A Custom Pricing GPT
Built from my frameworks, trained on my brain. You can ask it what to charge, how to say it, and what to reply when a client tries to haggle.
It’s like having me in your back pocket, minus the posh farmer accent.
Value: £97
✉️ Email Script Templates
Stop writing 6-paragraph explanations or asking your group chat “does this sound okay?” These scripts help you confidently send the message, whether you’re announcing a price change or handling a “can I get a discount?” reply. Just plug, tweak, and hit send.
Value: £27
✅ BONUS: Pricing Readiness Checklist
Before you hit publish, this checklist helps you gut-check your numbers, messaging, and confidence. So you don’t backpedal the second someone asks “how much?”
If you bought these individually, you'd pay £497.
Get the full toolkit for just £97.
I grew up allergic to maths, slid into debt by 19, and somehow became a qualified financial adviser. Now I help business owners make pricing decisions they can actually feel good about, without spreadsheets, spirals, or second-guessing.
I built this toolkit because most of the people I coach aren’t “bad with money,” they just never got shown how to price in a way that feels clear, fair, and aligned with how they actually work.
This is the resource I wish I’d had when I was charging £500 for work that left me exhausted and still broke. Now I’m helping clients raise their rates to £2k+, price their full offer suites with confidence, and finally stop ghosting themselves every time they try to scale.
If you’ve ever opened a pricing doc and immediately closed it again? This is for you.
Hey, I’m Emilie, your number-averse financial adviser with a lot of opinions about your pricing.
toddler mum
allergic to maths
If pricing always feels foggy, fragile, or fake...
This is the moment you give yourself something solid.
This toolkit wasn’t built to make you feel good about charging more. It was built to help you actually do it, without spiralling, stalling, or softening your worth mid-email.
No more gut-feeling your way to numbers that barely break even. No more ghosting your own growth.
You get the strategy. The scripts. The calculator. The confidence.
All in one place, and all for £97.
