[save £300] only five four 1:1 spots available  →

If that’s you, it’s not because you’re crap with money – it’s because this industry gave you “charge your worth” and vibes instead of an actual pricing process.

This toolkit will be your saviour if...

You keep asking, “How much do I actually need to be making each month?”

You’ve raised your prices in your head 10 times but chicken out when it’s time to tell people

You’re busy with clients, but your bank account does not reflect the effort

Your “income goal” is kind of… vibes? Not maths?

You’re scared that if you charge what you need, everyone will ghost you

Pricing might be math... but at least it's math that makes you money 🤑

know your “I’m good” number, aka the actual monthly revenue your life + business need (tax, costs, buffer included), not some random “10k months??” you copied off Instagram.

have prices that don’t gaslight you, they make sense on paper and with your capacity, so you’re not working double-time for half the money.

say your prices without your throat closing... on sales pages, in DMs, on calls... no more apologising, over-explaining, or discounting mid-sentence.

trust your business can actually afford to keep you with no more “maybe I should just get a job” spiral every time an invoice is late or you think about taking a week off.

raise your rates without bracing for impact because you know exactly how to communicate the change so the right people stay and the wrong people kindly opt out.

Help me raise my rates! →

All THIS for an INSANE amount of value!

Profitable Pricing Workshop

This is the core training where you'll learn about my 5 pillars of profitable pricing: 

  • Revenue: how to set an profitable annual goal
  • Value: anchor your pricing in the transformation
  • Positioning: decide where each offer sits your offer suite.
  • Psychology: learn tools like anchoring so your prices feel like a “yes” to your people.
  • Mindset: land on numbers that are a stretch, not a stress, for your nervous system.

Money-Making Mindset Training

Because you can’t out-strategise a nervous system that thinks: “if I charge more, I’ll lose everyone and die.”

This training helps you:
  • Spot your specific money + pricing stories
  • Tell the difference between genuine “this is too much” and “this is just new”
  • Create safety around charging more, so you don’t sabotage or backtrack

Less journaling in circles, more actually feeling okay saying the number.

Revenue Goal Calculator

A simple spreadsheet that answers: “how much do I actually need to be making each month?”

It:
  • Calculates your monthly and annual revenue goal
  • Builds in tax for you
  • Accounts for business costs and your personal life costs
  • Adds a profit + buffer so you’re not running on fumes

No more finger-in-the-air “10k months, I guess?” You get a grounded number that’s actually about your life.

1:1, Group, and Project Pricing Calculators

Prefer spreadsheets to AI? Cool.

These calculators let you:
  • Reverse-engineer your prices from your annual revenue goal
  • See exactly how many clients at what price you need to sustain your lifestyle
  • Test “what if” scenarios (raise price, change capacity, tweak offers)
  • It’s the maths, without you needing to build formulas from scratch.

30+ pre-written Pricing Scripts

Once you have a new price, the panic is: “okay but how the hell do I tell people?!”

These scripts and prompts give you words for:
  • Announcing price rises to new + existing clients
  • Talking about your prices on sales calls and in the DMs
  • Handling “that’s more than I expected” throwback
  • Positioning your higher prices so they feel grounded and logical

You’ll stop rewriting the same awkward email 17 times.

The Confident Pricing Coach (GPT)

Your on-demand pricing bestie inside ChatGPT, trained to think like me.

Use it to:
  • Talk through your offers, capacity, and income goals
  • Sanity-check if your current prices can ever get you to that goal
  • Play with different pricing scenarios and formats
  • Get coached through the “I want to raise it but I’m scared” spiral

When your brain goes “WTF do I charge for this?” → you ask this GPT, not Instagram.
get all of this today for just £97! →

I grew up allergic to maths, slid into debt by 19, and somehow became a qualified financial adviser. Now I help business owners make pricing decisions they can actually feel good about, without spreadsheets, spirals, or second-guessing.

I built this toolkit because most of the people I coach aren’t “bad with money,” they just never got shown how to price in a way that feels clear, fair, and aligned with how they actually work.

This is the resource I wish I’d had when I was charging £500 for work that left me exhausted and still broke. Now I’m helping clients raise their rates to £2k+, price their full offer suites with confidence, and finally stop ghosting themselves every time they try to scale.

If you’ve ever opened a pricing doc and immediately closed it again? This is for you.

Hey, I’m Emilie, your number-averse financial adviser with a lot of opinions about your pricing.

toddler mum

allergic to maths

Will this help me if I’m still figuring out my offer suite? +

Yup. In fact, this toolkit is a great place to start. Because when you understand how your pricing actually works, what you need to earn, what your time’s worth, what’s sustainable, it makes building an offer suite way easier. You can design things that feel good and make sense, instead of guessing and hoping it’ll all add up later.

Is this just for coaches? +

Nope. If you sell something: 1:1s, group offers, done-for-you projects, pick-my-brains... you’re good. Coaches, creatives, strategists, OBMs, VAs, designers, doulas… they’ve all used this to price without spiraling.

Do I need a maths degree (or tears)? +

Absolutely not. I’m allergic to numbers (lol, truly), so this is built for you to plug in your info and get your prices, without spreadsheet stress or needing to Google “how to use formulas in Excel.”

Is there coaching or support included? +

Nope, this is a self-paced digital product. You’ll get trainings, calculators, scripts, a checklist, and your own little pricing GPT that’s been trained with my very brain to help you when you get stuck. It’s like having me in your pocket… just without the sass in real time.

Do I need ChatGPT Pro to use the GPT? +

Nope! You can use it on the free version of ChatGPT. And it’s not just spitting out generic stuff, it’s trained on my actual frameworks to help you work through pricing blocks, numbers, and scripts.

How fast can I use it? +

In under 90 minutes, you can go from “uhhh idk what to charge” to “here’s my new rate” with receipts, confidence, and a client-ready email to hit send on. But you’ve got lifetime access, so feel free to pace yourself (or come back when you’re updating offers again).

Can I use this if I'm not based in the UK? +

Yes, yes, and yes again. While the examples are in GBP (because hi, I’m British), the numbers themselves are totally customisable. You’ll be plugging in your own income goals, your own costs, your own vibes, so it works wherever you’re building your empire. Dollars, euros, Monopoly money... it all calculates.

click here

don't see the embedded checkout below?

Ready to stop winging it?

You already know your current pricing isn’t it.

You’re working too hard, thinking about money too much, and still not totally sure what you actually need to be making each month… let alone what to charge.

The Confident Pricing Toolkit is the part where that stops being a vague intention and becomes a decision:

  • You decide to know your numbers instead of guessing.
  • You decide to price for sustainability, not scraps.
  • You decide to raise your prices and trust the right people will still say yes.

All for £97 – less than you’ve probably tipped Deliveroo while panic-working on underpriced projects.
I'm ready to price like a mf boss! →