A free revenue planning workshop for established coaches and service providers ready to turn £30k–£80k businesses into businesses capable of generating £100k in 2027.
FREE WORKSHOP • 23rd November • 1pm gmt
Make 2027 your first £100k year.
REVENUE BY DESIGN
free workshop ✷ november 23rd ✷ 1-2:30pm gmt
A free, live 90-minute workshop for established coaches, creatives, consultants and service providers who are already making money and want to work out what needs to change to reach their next revenue milestone.
We're talking offers. Pricing. Sales. Capacity. Cashflow.
All the sexy stuff. Obviously.
‘Cause £100k isn't a marketing strategy. It's a revenue target.
And the difference between wanting to make £100k and actually having a commercially realistic plan for it?
Quite a lot of maths, a few uncomfortable decisions, and potentially telling your current business model to get its shit together.
Welcome to Revenue by Design.
LOOK AT THE NUMBERS.
2027 called. It wants a fucking business plan 💅
Do you want 2027 to be your first £100k year? FAB. Love that for you.
Buuuut before you go slapping £100,000 on a vision board and hoping the universe sends you 30 new clients, can we do something a little controversial?
And how much of that £100k will you actually KEEP?
Do you have the time, capacity and demand to deliver what you're planning to sell?
How many sales do you need to make, and at what price?
Which offers are actually going to generate that revenue?
Girl, we need to talk about your 100k goal.
Which offers are actually going to generate that revenue?
How many sales do you need to make, and at what price?
Do you have the time, capacity and demand to deliver what you're planning to sell?
And how much of that £100k will you actually KEEP?
You can have a business generating six figures and still be wondering why your personal bank account is giving Victorian orphan.
And I'm not particularly interested in helping you build a business that looks financially successful on Instagram but leaves you exhausted and underpaid.
Revenue is important. But so is what that revenue actually does for your life.
Which is why we're not just picking a number and calling it a strategy. We're designing the business behind it.
That last one. Whew.
05. Your first commercial move
We're not leaving with a 12-step plan you'll immediately abandon.
We're identifying the commercial decision that deserves your attention first. So when January arrives, you have a clearer idea of what to prioritise, what to change and what you're actually working towards.
04. The capacity and cashflow reality check
Respectfully, you are one human being. Not a content factory, a 24-hour client delivery machine, or an unlimited resource.
We're examining what your revenue plan requires in terms of time, delivery capacity and business costs. Because £100k in revenue and £100k in take-home pay are VERY different things.
And I would quite like you to understand that difference before building your entire year around the wrong number.
03. Sales, sales, sales 💃
To the tune of Lady Gaga, naturally.
How many clients or customers do you actually need?
What does that mean monthly or quarterly?
And what kind of sales activity might be required to support those numbers?
We're turning your revenue goal into something you can plan around, rather than relying on a random Tuesday when everyone suddenly decides to buy.
Babe, not every offer deserves a permanent place in your business.
We're looking at your pricing, offer mix and sales volume to explore which offers can realistically support your revenue target.
Sometimes the answer isn't MORE clients. Sometimes it's a different offer structure. Sometimes it's pricing. And sometimes it's admitting that the thing you've been selling for three years is no longer doing what you need it to do. Oop.
02. Your offers need to pull their weight
01. THE £100k GAP
First things first: where are you now, and how far is there to go?
We'll look at your current revenue, your target and the gap between them.
Saying "I want to make more money" is lovely. But "I need to generate an additional £34,000 and here's where it could come from" gives us something useful to work with.
Inside this FREE 90-minute workshop, we're working backwards from your £100k revenue goal and examining what it would actually take to get there.
Here's what we're getting into:
This is NOT a 'start your business and manifest six figures' workshop.
- You're a full time coach, consultant, creative or service provider.
- You're currently generating approximately £30k–£80k annually.
- You've already got paying clients and know people will buy what you sell.
- You want to work towards your first £100k year without automatically doubling your workload.
- You're ready to examine your pricing, offers, sales and capacity rather than copying someone else's business model.
- You care about revenue AND the money you actually get to keep.
If you're starting from zero, this probably isn't the right workshop for your current stage. Not because you can't get there. But because we're working with the numbers and decisions of an existing business.
We're not building a business from scratch. We're designing its next stage.
Have paid myself every single month since going full time!
Hi, I'm Emilie Nutley. 👋
Qualified financial advisor with 6+ years in business finance
ADHD founder who built a consistent £5-£10k+ month business working 10-20 hrs/week
Ex-West End stage manager
I work with solo service pros who want to generate more consistent revenue, make commercially sensible business decisions and turn more of what they earn into take-home pay.
I love a revenue milestone as much as the next business owner. But I also love profit. And cashflow. And knowing whether the business you're building can actually afford the life you want it to fund.
My approach is practical, numbers-led and tailored to the business in front of me.
No copy-and-paste £100k formulas. No pretending every service provider should launch a group programme. And absolutely no telling you to simply "show up more" as though that constitutes a financial strategy.
Okay, but who the hell is teaching this?
First, we get clear on what your £100k year would actually require.
Then we get you ready to start making the commercial decisions behind it.
the Free workshop (obvs)
This is where the implementation happens.
Two weeks inside a private Telegram with daily drops and async coaching.
Ask questions, work through decisions and get support between our live sessions.
Telegram group with DAILY support
Two opportunities to bring your real life business numbers, pricing questions and revenue-plan dilemmas to the table.
Not hypothetical business advice for hypothetical businesses. YOURS.
Two VIP 90-min group coaching calls
Revenue is cute, but knowing where your money is going? EVEN CUTER.
Use my Confident Cash Flow Tracker to get a clearer picture of what's coming in, what's going out and what your business needs to account for financially.
My renowned Cash Flow Tracker
Here's what your £297 gets you:
We're talking pricing your offers for profit, tracking your cashflow, asking the questions you don't want to Google at 11:59pm, and getting actual support while you turn the plan into something usable.
You'll get my business planning tools, two live group coaching sessions AND two weeks inside a private Telegram group with daily drops and asynchronous coaching from me.
'Cause attending a workshop is one thing. Actually doing the WERK? Entirely different sport, babe.
Introducing: the Revenue by Design VIP Experience.
Ohhhh AND lifetime access to my Profitable Pricing Tool!
Babe, your pricing should not be based on what someone in a Facebook group said was 'industry standard'.
You'll get lifetime access to my Profitable Pricing Tool (currently £97 per quarter), so you can revisit your pricing decisions as your business evolves.
The difference?
The free workshop helps you understand the numbers behind your £100k goal.
VIP gives you the tools, coaching and daily support to start making decisions with those numbers.
Less 'omg I have so many ideas'. More 'right, here's what I'm actually doing'.
VIP INVESTMENT: £297
So here's the thing. The free workshop is where we work out what your £100k goal actually requires. VIP? That's where we get our hands on the fucking numbers.
Perhaps you're already thinking: "Emilie, babe, I know I need to change some shit. I would just quite like someone who understands the numbers to help me work out WHAT."
Girl. Say less.
Wanna go VIP? Oh, we're getting INTO IT 🍸
daily coaching ✷ lifetime tool access ✷ group calls
A few questions before you tippidy tap that button?
07. Do I have to attend every VIP coaching call?
06. When does everything happen?
05. What's the difference between free and VIP?
04. What if I don't know all my numbers?
03. Will this guarantee I make £100k in 2027?
02. Do I need to be making £100k already?
01. Is the workshop really free?
01. Is the workshop really free?
Yes, babes. Actually free.
You can attend the workshop without purchasing VIP. The £297 upgrade is completely optional.
02. Do I need to be making £100k already?
Nope. Quite the opposite.
This workshop is designed primarily for established service providers currently generating approximately £30k–£80k annually who want to explore what it would take to reach £100k.
03. Will this guarantee I make £100k in 2027?
No. And I'd be VERY suspicious of anyone promising you that. We'll work through revenue planning, commercial decisions and the practical considerations behind your goal.
Your actual results depend on your circumstances, demand, execution and plenty of other factors.
04. What if I don't know all my numbers?
Come with what you've got. Ideally, you'll have a reasonable understanding of your current revenue, pricing, offers and business costs.
You don't need a perfect spreadsheet to participate.
05. What if I have ADHD or I’m neuro-divergent?
05. What's the difference between free and VIP?
The free workshop is 90 minutes of revenue planning education. You'll leave with a clearer understanding of the commercial decisions behind your £100k goal.
VIP includes that workshop PLUS two group coaching sessions, my Cash Flow Tracker, lifetime access to my Profitable Pricing Tool and two weeks of daily drops and asynchronous coaching inside a private Telegram group.
Basically: free helps you work out what needs to happen. VIP gives you more support to start making it happen.
06. When does everything happen?
Free workshop + VIP kickoff: Monday 23 November, 1pm UK.
VIP group coaching #1: Thursday 26 November, 1pm UK.
VIP group coaching #2: Thursday 3 December, 1pm UK.
All scheduled sessions are 90 minutes, and VIP implementation support concludes on Friday 4 December.
07. Do I have to attend every VIP coaching call?
You'll get the most from VIP by participating in the live sessions and using the Telegram support. If you can't make a session, check the attendance and replay details before purchasing.
But I would also quite like that business owner to know how many sales she needs, whether her offers make sense, how much capacity she's got and what happens to the money once it lands in her account.
You don't need to spend ANOTHER year working harder without understanding whether your business model can support what you're trying to achieve.
You need a plan - built around:
- YOUR numbers.
- YOUR offers.
- YOUR capacity.
And the business you're actually running.
So, babes. Are we doing this?
Your 100k goal deserves more than a Canva vision board.
See you on 23 November.
Best wishes and better margins,
Emilie x
Revenue by Design provides business education and planning support, not a guarantee of earnings. Any individual financial decisions should take account of your circumstances.